Evolving with Purpose: Redefining the Standard Starts Here
- May 5, 2025
- Organization Updates
- Posted by Roman Cornell
- Comments Off on Evolving with Purpose: Redefining the Standard Starts Here
At ABC Companies, I believe we’re at a turning point — a moment to honor where we’ve come from and to boldly step into the future we’re building together.
I’m proud to introduce Redefining the Standard, our commitment to leading with purpose, growing with intention, and delivering excellence in everything we do. We’re raising the bar for ourselves, for our industry, and for the customers who count on us — and we’re just getting started.
Honoring the Past, Embracing the Future
ABC was founded by my grandfather with a simple yet powerful vision: to lead with integrity, to work with entrepreneurial spirit, and to always put the customer first. As a third-generation leader of this incredible organization, stepping into the CEO role two years ago was both a humbling and energizing experience for me.
Since then, we’ve navigated major industry challenges, including the bankruptcy of Van Hool, a long-trusted partner. Yet even through that adversity, we evolved. We diversified our offerings, strengthened our partnerships, and fortified our position as a leader in the industry. Redefining the Standard is our way of honoring the foundation laid by those before us, while boldly building what comes next.
Why We’re Evolving
The world is changing, fast. Customer expectations are evolving, technology is advancing at breakneck speed, and our industry is becoming more complex every day. In this environment, standing still isn’t an option, it’s a step backward.
I firmly believe that true leadership demands continuous growth. It requires us to challenge ourselves, to push beyond what’s comfortable, and to innovate with courage and intention. Redefining the Standard isn’t just about new products or new materials; it’s about adopting a new mindset. One that says we don’t wait for the future; we build it.
What Redefining the Standard Means to Me
Personally, Redefining the Standard reflects the values that guide us: integrity, trust, collaboration, and innovation.
It’s about first-time quality, doing things right the first time, not because it’s easy, but because it’s the right thing to do. It’s about bringing care, excellence, and precision to every interaction, every decision, and every product we deliver.
It’s about solving problems for our customers before they ask, thinking ahead, anticipating their needs, and delivering solutions that go beyond expectations. Redefining the Standard means building a culture where continuous improvement isn’t a goal, it’s a way of life.
How We’re Bringing It to Life
You’ll see Redefining the Standard comes to life across everything we do.
We’ve launched refreshed branding that captures our bold direction forward. We’re providing new tools and swag to foster internal pride, helping every employee feel connected to our mission. We’re investing in employee recognition programs and cultural initiatives to strengthen the collaborative, value-driven environment that sets us apart.
Cross-functional collaboration is at the heart of our rollout ensuring that every department, every team, and every individual knows the essential role they play in delivering first-time quality and exceeding customer expectations.
Every action, every improvement, every innovation connects back to a larger mission: building a future we’re proud of, together.
Looking Ahead
This is only the beginning. At ABC, continuous improvement is part of who we are. I’m energized by where we’re heading and confident that together with our teams, our partners, and our customers, we will keep pushing the boundaries of what’s possible.